“I saw it on TikTok.”
You've probably heard someone say that over the past few years. You've probably even said it yourself. The popular app started as a platform for creative dance routines, quick skits, and memes, but it's quickly turned into a catalog of shopping recommendations. But can you trust a viral TikTok product rave? Or will it turn out to be one of those shoddy products from as-seen-on-TV ads? Don't worry, the WIRED Gear team has you covered. I found some of the most popular TikTok gadgets and put them to the test, to find out if they're both viral- and gift-worthy.
Updated November 2025: We've added slippers from Crocs, Loop earplugs, Sunday Fridays lip treatment, and a speaker from Morningblues. We've also removed older picks and checked for accuracy and updated pricing information throughout.