The global confectionery packaging market has been steadily expanding and analyst forecasts show mid-single-digit CAGR over the next decade driven by rising demand for premium confectionery, growing e-commerce and sustainability transitions. Market estimates vary by source—Grand View Research reported the global market at around USD 12.8 billion in 2023 with ~4.3% CAGR toward 2030, while other market research houses place slightly different baselines and projections depending on whether bakery packaging is included. These figures underscore a sizable, mature market with steady growth potential.
Regional nuances matter: North America and Europe remain premium markets with strong demand for innovation and sustainability; Asia Pacific is the fastest-growing region due to rising middle classes and premiumization in markets such as China and India; Latin America and Africa present steady volume opportunities and packaging cost sensitivity. E-commerce and gifting seasons amplify demand spikes, especially for chocolate and boxed assortments.
Actionable takeaway: segment investments by region — allocate R&D for premium, decorative solutions in mature markets while optimizing cost, shelf-stable flexible formats and regional regulatory compliance for emerging markets.